Educators are innovators.
I believe that the “business of hair” can be better. The ever increasingly tacky and cheap marketing gimmicks utilized by many clinics make us all look worse than at any time in the history of our field. I believe that good clinics can be busy without having to compromise on the medical ethic that should be guiding every practice in operation today.
My goal is to make the industry better in a way that benefits clinics and patients. I have strategies and ideas that, while they may appear counter-intuitive, do in fact work. It is a way to separate yourself from the dentist down the street that bought a hair transplant device without resorting to cheap gimmicks such as offering discounts or advertising “botox Fridays”.
Your suggestions are, as usual, really helpful. - Dr. Emorane Lupanzula, Brussels